4 minute 

Why You Need To Be More Assertive In Business

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If you're like most people, you've probably spent a lot of time thinking about how you can be more assertive in your personal life. But what about at work? It's easy to assume that assertiveness is something that only applies to personal relationships, but being able to speak up for yourself and your ideas at work is just as important as knowing how to stand up for yourself when dealing with friends or family members. 

In fact, being able to communicate clearly with co-workers and clients can help improve productivity and make both parties happier overall. So here are some reasons why it's important for business owners (and anyone who works full-time) to develop their self-confidence.

How would you describe yourself?

Before you can become more assertive, you need to know what being assertive means. This isn't a single set of behaviors or traits. It's an attitude that informs how you interact with the world around you.

You can think of your self-image as a Venn diagram with two circles: one for how others see us and another for how we see ourselves. Our perceptions are always shifting based on our experiences but in most people this gap between "how I view myself" and "how others view me" remains fairly wide (and often inaccurate). 

For example, maybe your boss sees you as shy when he doesn't consider himself shy at all — he's just introverted enough to prefer small groups over large ones—and therefore doesn't realize his own introverted tendencies make him less likely than most to notice when someone else is uncomfortable in situations that require public speaking or other social interactions requiring assertiveness skills like standing up for yourself or expressing opinions freely without fear of judgment or reprisal."

Why being assertive is important

Assertiveness is a personality trait that has been positively linked to several important outcomes. Assertive people are more likely to be happy, successful, and have good relationships with others. They’re also more likely to achieve their goals and be respected by others.

If you aren’t assertive, you may find yourself falling behind on your work because you don’t speak up when problems arise at work. Or maybe your boss is asking for feedback but you never give it because it feels uncomfortable for you? If so, then being more assertive will help solve these issues and allow you to become a better employee!

What happens if you are not assertive?

If you're not assertive, you won't get what you want and will often be taken advantage of. You'll also be stressed out because no one seems to take your needs into account. And as a result, your self-esteem will suffer tremendously.

In short: being assertive is good for everyone involved.

What does it mean to be assertive?

Being assertive is about being authentic and honest. You don’t have to be aggressive or pushy in order to be bold and present yourself as the expert you are.

Assertiveness is not about being rude, either; it's about standing up for yourself without being aggressive or passive-aggressive (a form of aggression).

Common beliefs about being assertive

  • Being assertive is not the same as being aggressive.

  • Assertiveness is not the same as being rude.

  • Assertiveness is not the same as being selfish.

  • Assertiveness is not the same as being demanding, manipulative, or any of a number of other negative traits you might associate with this word—and yet, I've found that many people have these beliefs about what assertive behavior entails. “Being assertive means bossing everyone around and demanding things from them” isn't an uncommon perception in our culture because it's true to some degree: if someone feels like they need something from you (like help with their work) and they ask politely for it, then, by all means, give it! If someone asks for something from you (like help with their work) but isn't particularly polite about it, don't comply—that person has no right to expect or demand anything from anyone else! But if someone asks for something from you without making any demands at all—if all they're doing is asking nicely for assistance without being rude about it or expecting anything in return—then there's no reason why anyone should deny assistance when asked politely and humbly.

Being assertive in business and personal life

Being assertive in business and personal life is about being honest, direct, and clear. When it comes to communication, you need to know what you want, ask for it and then be prepared to negotiate if necessary.

Being assertive is not the same as being aggressive or manipulative though - both of these are negative traits that will impact negatively your relationships with others.

Assertiveness is also different from passivity because it requires action rather than just sitting back and taking things as they come at you without any input from yourself or involvement on your part (although passive people may learn how to become more assertive through therapy or life experience).

Assertiveness is not the same as aggression or rudeness. You can be assertive without being aggressive or rude.

Assertiveness is a skill that you can learn and practice in your personal and business life to increase your self-confidence, manage stress, improve your relationships with others, and get what you want from life.

There are three basic steps to practicing assertiveness: identifying your feelings; expressing those feelings in an appropriate way, and respecting the other person's feelings.

You’ll have better relationships, be more productive, and have less stress when you're able to be confident and authentic.

Assertiveness is a skill that can be learned. It doesn't mean being aggressive or forceful, it means being able to express what you want or need in a way that leaves others feeling respected and valued. This can be difficult for some people because they aren't used to communicating their needs at work or home; however, there are ways of learning how to assert yourself that will help you succeed with this new skill.

Everyone wants something from someone else at some point during their life whether it's getting a raise at work or asking for more time off so they can spend time with their family members but we often don't ask due to fear of rejection because no one likes hearing "no." However, being assertive helps put yourself out there without worrying too much about what others think about your request because if they say no then at least now both parties know where each other stands instead of wondering why nothing happened after months went by without any word from either party due to miscommunication between them both!


Assertiveness is an essential part of being a successful business person and it will bring you many benefits, both personally and professionally. You'll have better relationships, be more productive, and have less stress when you're able to be confident and authentic.

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Taylor Symmank

Meet Taylor -- Taylor is a retired NFL athlete that has been featured in major media outlets including Sirius XM Radio, ESPN, FOX Sports, CBS Sports, Bleacher Report, Dallas Morning News, New York Post, Washington Times, and Sports Illustrated. He has spent time with some of the world's top performers in sports and in business. He aims at helping others break through what is keeping them stuck, so they can become winners in every area of their life. He has also been working with Ryan Stewman side by side for some time now and has been helping individuals continually level up their life.
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