5 Things You Need For Your Website To Turn Visitors Into Customers

Your website is one of the most important digital assets your company owns. It's where customers go to learn about you and your products or services, and it's a critical piece of the customer journey. If you've ever visited a site that was difficult to navigate or didn't provide clear information about how you could benefit from its product or service, then you know what an impactful difference having a functional, user-friendly experience can make on your overall brand perception.

Friendly, responsive customer service

It's important to provide customer service that is both friendly and responsive. When a visitor lands on your website, they need to be able to find contact information for help with any questions or issues they may have. Make sure you have an easily accessible customer service page or chat feature that lets people reach you 24/7, regardless of where in the world they are located.

Authentic imagery and language

Authentic imagery and language are the first things people notice about your business. If you want to win over visitors, make sure that the images on your website are representative of your target audience and reflect the tone that resonates best with them.

For example, if you're a clothing store selling dresses for women over 40, then it doesn't make sense to use photos of slim models in their twenties wearing short skirts and high heels. And if you're trying to convey an innovative concept or idea through your website's design (like how this article is using bold colors and an interesting layout), it's important that your content matches those same traits: simple words and clear messages will help get visitors' attention without distracting them from the message itself.

Also remember not to try too hard—it's always better for companies to come across as authentic rather than trying too hard at humor or cleverness—so avoid any attempts at being funny unless they're integral parts of who you are as a brand!

An easy-to-navigate user experience

• Make it easy to find the information people are looking for.

• Don't make people scroll through a long page to find the information they are looking for.

• Don't make people click through multiple pages to find the information they are looking for.

A clear message about how customers can benefit from your product or services

To turn visitors into customers, your business website needs a clear message about how your product or service can benefit them.

For example, if you’re a freelance writer, make it easy for people to understand how they can use your services. It's common for people to be overwhelmed by the sheer volume of information on a page: don't make that mistake on yours! Provide just enough information so that visitors will have an idea of what they'll get from working with you.

Here are some tips:

• Use simple language and avoid jargon and acronyms wherever possible. If you're writing in industry-specific terms that only apply to those who work in your industry (or another), consider using an online translator like Google Translate before publishing the content. It may not be perfect but it will prevent alienating potential clients.

• Make sure all messages are consistent across platforms like social media channels (you do have social media accounts, right?)

A consistent brand and user experience on all the platforms where it matters most

Consistency is key to creating a strong brand and user experience. A consistent look and feel across all the platforms where it matters most will make your business appear more professional, strengthen trust between you and your customers, and increase their loyalty.

 For example, let's say you're an online apparel store with brick-and-mortar stores in multiple locations across the country. Your website needs to be able to seamlessly integrate with your other marketing channels—including social media pages—so that visitors who come in through one channel can seamlessly move between them without losing context or being confused about what they're seeing (and where they are).

 There are plenty of examples of businesses that have been able to achieve this level of consistency: think Apple's "Genius Bar" in their retail stores; Amazon Prime Music; or the seamless online shopping experience offered by Walmart. As long as there's some kind of shared branding or design language across all these platforms, users will feel like they're interacting with one unified company rather than experiencing different brands that don't connect on any level besides monetary transactions (which should never be the case).

Your website should help people buy from you

• Customer service: Your website should help people buy from you. And when they do, it's your job to make sure their experience is the best it can be. That means clear messaging, easy navigation and a commitment to customer service beyond the screen.

• Authentic imagery and language: Authenticity matters; your product or service should reflect who you are as a brand and what makes you unique in the marketplace. A good starting point is using authentic images to represent your products or services. You should also use real language on your site so that visitors know exactly what they're getting into when they visit—and how much it will cost them! Last but not least, don't forget about pricing transparency for customers who want more information upfront about costs associated with buying online services like yours...

Takeaway

Of course, you don’t have to do all five of these things in order to build a successful website. But if you want to turn more visitors into customers, these are some of the most important areas to focus on—and that goes for any kind of business or brand. Keep in mind that having a good-looking site isn’t enough; your website needs substance as well as style. It needs to be friendly, responsive and authentic (so people trust it), with user experience that makes it easy for users to navigate around and find what they need quickly. And finally, it needs an overall brand message so people know what you’re about from one screen as well as another!