4 minute 

Lessons That You Can Learn From Your Customers Over The Years

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When we started our business, our focus was on technology. We wanted to develop a product that would be best in its class and help us grow. As time went by, however, we realized that it wasn't just technology that mattered. In fact, it was our customers who helped us make the right decisions at the right time. They helped us evolve into what we are today – a company that is considered as one of the best companies not only in India but also around the world

Customer's are people

It's important to recognize that your customers are people. They have names, faces and stories of their own. They are not always right but they are not always wrong either. Some of your customers may have had an unpleasant experience with a product or service in the past, and it's up to you as the business owner or manager to understand what happened so that you can make amends with them if necessary.

It doesn't matter if you're running a large corporation or running a small family business—you're still dealing with real people who have real lives outside of their interactions with you and your company. For example: A customer might be having a bad time at work because they got stuck in traffic before coming over; someone else might be dealing with financial issues at home; while someone else could just be having an off day due to personal circumstances like illness or injury; etc...

Your customers aren't all alike! But there's one thing they do share: each one is unique just like how we would never want every person who walked into our store/office looking exactly alike (that would seem strange). It's important for us as business owners/managers/employees who interact directly with our clients on a daily basis that we try our best

Customers mature

A second thing you will discover is that customers change over time. You may want to believe that every customer is always right, but the truth is that your customers will mature and grow with you. They will become more demanding, more difficult to deal with, less honest and more loyal over time.

You should never expect any one person or group of people to be exactly how they were when you first started dealing with them. People change as they get older and their needs change as well as their personalities evolve over time.

Customers are not only people – some of them are also companies

Customers are not just people. They can also be companies. In fact, many customers are actually other companies!

Companies buy from you to sell something to their customers, who are often other companies.

Some of your best customers may be government agencies or educational institutions. These organizations provide a steady stream of revenue and they usually pay their bills on time and without fussing too much about whether their products meet certain standards (except for some very strict regulators who might come down hard on you if they ever find out you didn’t meet certain standards).

Technology is not always a good thing

It is true that technology has made communication and information easier to access. But it is also true that technology can be a distraction. A lot of the time, we are so busy with the latest gadgets and apps that we don’t realize what is important in life; we lose touch with our customers and employees, as well as our suppliers.

People like to be heard

Customers like to be heard. They love it when you ask for their opinion, but they also need to feel that their voice matters. So how do you create a space where your customers can truly be heard?

First, make sure that your product or service is designed in such a way that both parties benefit from the interaction. Second, don't just listen; really listen and respond accordingly with empathy and understanding. Third, keep up this level of conversation over time so your customer feels like they're not just being used as a data source but rather someone who will continue to have an impact on your business strategy going forward.

You should never underestimate the power of human interaction

People like to be heard, listened to and acknowledged. They like to be thanked and appreciated. They want their opinions valued and respected.

Your customer may be your share holder at some point in time

You may have a customer who is also a shareholder. You may also have customers who are board members or consultants, or advisors in the future. It is important to remember that your opinion matters and it can help them make better choices in their business.

Customers are evolving. Don't you evolve with them

Human beings are a complex ecosystem. Like all ecosystems, they're subject to change and growth - even when it seems like they're standing still.

For example, you might be surprised to learn that your customers have matured over time. After all, they started out as little babies who only knew how to eat and poop! But now they're older and wiser: some of them are even parents themselves! As such, it's important for you as a businessperson not just to know about the changes in their lives but also how those changes affect their purchasing decisions (and yours).

In addition to these people-focused considerations, there are also other factors that shape our customer base: some of these factors represent internal changes (like an aging population) while others relate more directly back towards technology itself (like online shopping).


The business of customer service is a tricky one. It's easy to get caught up in the daily grind of running an organization, but it's also important to remember that you're dealing with human beings who want (and deserve) respect and attention. We hope that you've learned something from this article and will apply it as you continue on your journey.

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Taylor Symmank

Meet Taylor -- Taylor is a retired NFL athlete that has been featured in major media outlets including Sirius XM Radio, ESPN, FOX Sports, CBS Sports, Bleacher Report, Dallas Morning News, New York Post, Washington Times, and Sports Illustrated. He has spent time with some of the world's top performers in sports and in business. He aims at helping others break through what is keeping them stuck, so they can become winners in every area of their life. He has also been working with Ryan Stewman side by side for some time now and has been helping individuals continually level up their life.
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