5 min read

Proven Ways to Nurture Relationships and Develop a Bigger Pipeline

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Importance of nurturing your pipeline and some of the ways you can do it:

Having a good network of contacts is the foundation of any successful business. A strong pipeline can help you grow as well as give you access to new opportunities. But how do you build relationships with others and expand your network? Here are some tips for nurturing existing relationships and attracting new ones:

✅  Connect on social media.
Social media is a great way to stay in contact with people. It's easy to do and doesn't take much time, but it can be an amazing way to deepen your relationships with clients and prospects. When you're on social media, you can see what they're up to and share information that might be relevant or interesting for them. You can learn about their interests and get to know them better.

✅  Stay in touch with them about their industry.
Here are some tips for staying in touch with prospects and clients:

Keep up with what's going on in their industry. Your contacts will be more likely to trust you if they know that you understand their challenges and news, so check out the latest industry blogs, newsletters and podcasts. If there are any events related to your field that may interest your contact, let them know about it. And if you want to go above and beyond, ask them about their favorite brands or products or services in their field—and then share those recommendations with other people at your company who might be able to connect with them.

Ask questions that show you're curious about what they do (or will do). It doesn't take long before most people run out of things to talk about when meeting someone new—but not so fast! By asking questions about things like work habits, goals for the future and past experiences in similar situations (if applicable), we can engage better without having an awkward silence fall between us while trying not look too eager by asking too many questions all at once.

✅  Ask for referrals.
This is an enormous part of relationship development. You can't expect your network to grow if you don't ask for referrals and recommendations.

You should be asking for referrals every day, at least once a week—and your best clients should be getting multiple requests from you each month.

It's also important to be specific about what kind of referral you're seeking (e.g., "I'm looking for new prospects who are like my current clients.")

✅  Send a handwritten note or a gift.
Have you ever received a handwritten note or gift from someone? If so, did it make an impression on you?

It’s no secret that people like to be remembered. A handwritten note is one of the best ways to do this. It shows that the person cares enough about you to take time out of their day and show interest in your life. Handwritten notes are also more personal than text messages or emails because they take longer to write and send (so they won't be sent at just any time).

If you can’t afford to send gifts all the time, there are other simple gestures that will go a long way toward nurturing relationships: For example, sending flowers or chocolates when someone has had a big win would be meaningful; sending breakfast in bed is another nice gesture (and one I recommend!).

✅  Keep up with personal updates/make time for small talk.
Remember: Keep up with personal updates/make time for small talk.

You can't afford to let relationships fall by the wayside. If you don't keep in touch and allow for casual conversation, the relationship will wither on the vine, and it's going to be very difficult to reconnect at a later date. So, make sure you're making an effort to stay in touch with your network—even if it's just an email every couple of months or so.

The same goes for small talk—it may seem like a waste of time at first because there's no immediate payoff, but it pays off big when you need something from someone who once did some work for you (for example). They'll be more likely to do that work again if they remember how well you treated them back then!

✅  Show you care by asking questions and listening to the answers.
You've got a bigger pipeline, and that means you have more people to talk to. If you don't take advantage of this opportunity and make the most of it, your pipeline will begin to shrink again. So how can you grow your pipeline in a way that makes sense for your business?

You might be surprised at how much people appreciate it when you show interest in their lives. They want to know that what they're doing matters, so ask them questions about where they work and what they do. Ask open-ended questions—these allow them to feel comfortable sharing with you without feeling like they're being interviewed or put on the spot. And then listen carefully! People like being heard; just hearing the sound of their own voice can make them feel good about themselves, so let them keep talking without interrupting too much...and if there's something unclear or confusing (or even if there isn't), ask if there's anything else going on that might be related—it may help clarify things further down the line when someone else comes along similar circumstances arise again!

By showing others that we care about what goes on outside our own cubicle walls at workdays matters more than just getting through 8 hours before leaving time arrives again.

✅  Don't be afraid to have a chat over coffee or lunch rather than via email or phone (or Skype if they're far away). That deeper face-to-face connection can make all the difference.
Face-to-face interaction can be more effective than a phone call or email. If you have a pipeline of potential clients, it’s important to nurture those relationships. When you take the time to get together with your contacts, they feel appreciated and valued, which increases their engagement in your business.

It also gives you an opportunity to learn more about who they are and what they need from you professionally—insights that might not come across in written communication alone. People buy from people they know, like, and trust.

Conclusion

Building relationships is a big part of selling successfully and it's important to nurture connections to keep your pipeline full. There’s no doubt that it takes time and effort to build relationships, but the rewards are worth it. If you find yourself struggling with sales or getting bogged down in minutiae, try taking a step back from your day-to-day tasks and focus on nurturing your pipeline. This will not only help you grow your business more quickly than ever before but also give you a sense of fulfillment that comes from building strong connections with others; something we all need more of in today's increasingly digital world!

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Taylor Symmank

Meet Taylor -- Taylor is a retired NFL athlete that has been featured in major media outlets including Sirius XM Radio, ESPN, FOX Sports, CBS Sports, Bleacher Report, Dallas Morning News, New York Post, Washington Times, and Sports Illustrated. He has spent time with some of the world's top performers in sports and in business. He aims at helping others break through what is keeping them stuck, so they can become winners in every area of their life. He has also been working with Ryan Stewman side by side for some time now and has been helping individuals continually level up their life.
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