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How To Properly Sell Yourself As An Entrepreneur

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You've got a great idea for a product or service, but now you need to sell yourself and your idea to potential customers. Whether you're pitching your startup to an investor or looking to get hired by another company, knowing how to sell yourself as an entrepreneur is key. In this post, we'll break down the components of a strong pitch and give you some tips on how to write one that will help make sure that your next employers know exactly what they are getting when they hire you.

Determine your goals

Now that you have a better understanding of what makes a good entrepreneur and what it takes to get started, it's time to figure out if this is the life for you.

  • Determine your goals

What are your personal goals? What do you want to achieve in your career? Where do you want to be in 5 years? Where do you want to be in 10 years? These are all vital questions that need answering before starting an entrepreneurial endeavor. Being able to answer these questions will help shape how much work goes into building up a business empire as well as make sure that every decision made along the way aligns with those goals.

Focus on what you want to do and how you can add value to your prospects

When it comes to selling yourself as an entrepreneur, focus on your strengths. What do you want to do? How can you add value to another company? What will be your biggest benefit for the company?

While it may not seem like it at first glance, there are reasons why this is important. For starters, no one likes to work with someone who is unproductive and rude. This means that if you’re constantly complaining about how much work is piling up or how busy you are, no one will want to work with you—and they won’t care if they have a job either!

On top of that, when people see someone who appears unhappy or uninterested in what he or she does (even if it's just part time), they'll assume that person won't be good at his/her job; therefore leading them away from hiring him/her full-time later down the line.

Target your area of expertise

You need to know what you're good at, what are your strengths and weaknesses, and what are your interests, hobbies and passions. 

If you're not sure where to start, consider these three questions:

  • What do I like doing?

  • What makes me happy?

  • What gives me a sense of purpose in life?

Showcase your strengths and background

To show that you are a competent, capable entrepreneur, you need to highlight your strengths and background. What are your strengths? What have you accomplished in the past that makes you an ideal candidate for the job?

You should be able to answer these questions with ease:

  • What are my greatest skills?

  • Where have I worked before?

  • What do I consider my greatest achievements?

  • How can I add value to this company or position?

Your pitch should be around what you can bring to them and how it will add value.

Ultimately, you have to sell yourself as a person. You can’t just focus on your business and hope that people will buy from you because they like it. People will be more likely to buy a product or service with someone whom they feel a connection with them and believe that can give a reliable offering.

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Taylor Symmank

Meet Taylor -- Taylor is a retired NFL athlete that has been featured in major media outlets including Sirius XM Radio, ESPN, FOX Sports, CBS Sports, Bleacher Report, Dallas Morning News, New York Post, Washington Times, and Sports Illustrated. He has spent time with some of the world's top performers in sports and in business. He aims at helping others break through what is keeping them stuck, so they can become winners in every area of their life. He has also been working with Ryan Stewman side by side for some time now and has been helping individuals continually level up their life.
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