The Difference Between Selling And Giving Value 

You might be selling, but you shouldn't be selling alone. You should be giving value.

Whether it's a product or service, the real goal of any business is to provide value to its customers. Value isn't just about price; it's about customer satisfaction and how much they get out of what they buy from you.

It's always more profitable in the long run to sell something that provides real value rather than simply trying to make money off an item that may or may not actually be useful for your customers.

If you want your business to grow, it's important that you're not just focused on making money off whatever product or service you're offering customers—you also need to make sure that what they're buying is actually helpful for them in some way so they'll keep coming back again and again.

When you give value, you are focused on the other person

• When you give value, you are focused on the other person.

• When you sell, you're focused on what they can do for you.

• When selling, your focus is on making a sale or closing a deal.

When selling, people often ask questions like: "What do I want?" and "What's in it for me?" The answers to these questions usually involve money or benefits that they believe they will gain from buying your product or service. These are classic sales questions that are driven by personal gain rather than the needs of others (your prospects). You may have heard that successful salespeople ask better questions than average ones and this is true! However if those questions aren't about what the prospect actually needs then there's a good chance at least one member of your team isn't going to be happy with their results (aka low conversion rates).

When you give value, you have nothing to lose and everything to gain

When you give value, it is not about trying to get something in return. You are helping someone with no expectation of getting anything in return. When you do this, your mindset changes from “I need to sell them” or “How can I make them buy?” to “What can I do for this person?”

If you approach your business like this and focus on helping people rather than selling, then when it comes time for the sale, they are more likely to buy from you because they know that what they're getting is worth more than just the price tag on your product or service!

When you sell, your focus is on yourself

When you're selling, your focus is on yourself. You're trying to get the other person to see things from your perspective or, at the very least, draw them into a conversation where they'll buy what you're selling. When you give value, your focus is on providing something of value that benefits another person—not necessarily making a sale or getting any personal benefit in return.

You may think this means that giving value is more altruistic and selfless than selling. And while it certainly can be (and often should be), it's not always like that—and neither one should be considered inherently better than the other! In fact, both are important ways of connecting with people and creating relationships with them.

When you sell, you have everything to lose and nothing to gain

Selling is a tough road to hoe. You have to convince people that they need what you're selling and that paying for it is worth their time and money. This requires a good deal of convincing, persistence, salesmanship and negotiation skills. If your product isn't the best out there or if someone else has been able to offer something similar at a lower price—or both—you can get stuck in a tough situation where you won't make any money because no one will buy from you.

 When we give value, on the other hand, we don't have anything to lose but everything to gain: we're helping other people solve problems or achieve goals without expecting anything in return except their appreciation (and perhaps even some referrals). In this way we create goodwill around us which translates into opportunities down the line when our networks grow strong enough through word-of-mouth marketing campaigns based on trust built between them over time thanks in part due those same efforts put forward while giving away free information/services with no strings attached!

Give value before trying to sell anything

When you give value before trying to sell anything, it's a win-win for everyone.

The first person who gives value is the customer. They're happy because they got something for free and now like you more than they did before.

 The second person who gives value is the customer's friend or colleague (or whoever else happens to see this interaction). They are also happy because your generosity makes them feel good about themselves and their community of friends—and maybe even inspired enough to give back too!

 You can even go further by giving away something that costs much less than what you normally charge. This will make it even easier for people to give back, which ultimately adds up and helps grow your business/career/life in general!

I hope this article helped you understand the difference between selling and giving value. Don't forget to use the tips outlined above in your next sales pitch!